This essay was first published on the author's Substack, TimelessDonna. Read the original at https://timelessdonna.substack.com/p/on-charging-what-youre-worth-and
This is an opinion piece by Cadanna Llewellyn-Peart, founder of Tera. The views here are hers — not platform policy.
I think I was soul directed.
Not in the way it's being talked about online right now — not as a declaration, not as a justification, not as a spiritual permission slip to charge £700 a session and close the energetic door on anyone who can't meet you there.
More quietly than that. More honestly than that.
When I look back at how my pricing came together — the entry-level session that exists for the woman who has never received this kind of work before, the mid-range offerings that hold the depth of the work, the premium container for the leader in genuine crisis — I didn't build that on a spreadsheet. I didn't benchmark competitors or run a market analysis. Something else knew what it was doing. I just had to get my human mind out of the way long enough to let it.
That is what soul direction actually feels like, in my experience. Not a thunderbolt. Not a number that arrives in a dream. A quiet knowing that persists even when the logical mind is arguing against it.
The Conversation That Is Missing the Point
There is a conversation happening in the wellness and spiritual space right now about pricing — and most of it is missing the point.
On one side: practitioners being told their soul is directing them to charge £700 a session, that resisting this directive is blocking their activation, that higher prices attract more respectful clients and that staying small is a spiritual failure.
On the other: the counter-argument that high-ticket pricing is greed dressed up as expansion, that healing should be accessible, that charging £700 puts the work out of reach for the very people who need it most.
Both of these positions are true. And both of them are incomplete.
Because what neither conversation is asking is the question that actually matters: what is the pricing decision coming from?
The Wound Underneath the Price Tag
I have worked with enough women — in healing rooms and at distance, in womb sessions and in leadership containers — to know that the relationship with money is rarely simple. And for practitioners, it is almost never just a business decision.
The woman who cannot raise her prices even when she knows she should — that is usually a wound speaking. The over-giver who has tied her worth to her output. The practitioner who has learned that being fully visible brings consequences. The one who self-sabotages at the point of breakthrough. These are not pricing strategies. These are body memories. And they will run the business until they are addressed at the level where they actually live.
But here is what the soul directive conversation is missing on the other side: the practitioner who leaps to £700 from a place of genuine expansion is not the same as the one who leaps to £700 because she is terrified of being ordinary. One is breaking a pattern of smallness. The other is performing worthiness she has not yet fully embodied. The price tag looks identical. The energy underneath it is completely different.
Why Timing Matters
This is why timing matters.
Some practitioners build from low to high — starting accessible, building reputation and confidence, raising prices as their practice deepens and their client base grows with them. Others come in at premium from the beginning because that is how they have positioned, or because their background in corporate or consultancy has already established a high-value frame they are simply bringing into a new context.
Neither path is more spiritually evolved than the other. What matters is whether the pricing decision is honest — honest about where you actually are, not where you wish you were or where someone else's soul directive told you to be.
Building a Range That Tells the Truth
When I built the pricing structure for my own practice on Tera, I built a range — not because I couldn't decide, but because the range is the truth.
There is a woman who needs an entry point — who has never received this kind of work before, who needs to feel it before she can trust it. She deserves access.
There is a leader in burnout who has been carrying a level of stress that is genuinely costing her — cognitively, physically, relationally. She needs a different container. A different depth of work.
And underneath all of it, the Nuru community pricing exists for the woman who needs the work and cannot currently reach even the entry point. Because that woman exists. She always exists. And a pricing structure that pretends otherwise is not integrity — it is just a different kind of wound.
The Question Your Pricing Should Answer
What I believe — and what I have tried to build into Tera as a platform, not just my own practice — is that the conversation should not be about whether £700 is right or wrong.
It should be about whether your pricing structure tells the truth about what you value.
Do you value accessibility? Where does that show up in your pricing?
Do you value depth and containment? Where does that show up?
Do you value your own sustainability — the ability to do this work for the long term without burning out from undercharging? Where does that show up?
A pricing structure that holds all of these things simultaneously is not a compromise. It is a practice. It requires the same honesty, the same willingness to feel into what is true rather than what is comfortable, that the healing work itself requires.
Soul Direction, Honestly
Soul direction is real. I believe that.
But the soul does not direct you to bypass the work. It directs you toward the truth. And sometimes the truth is that you are not yet ready for £700. And sometimes the truth is that you have been ready for years and the wound has been keeping you at £60.
The practice is learning to tell the difference.
If You Are a Practitioner Navigating This
If you are a practitioner navigating this question — what to charge, when to raise prices, how to build a structure that holds both your worth and your values — Tera was built for exactly this conversation.
A marketplace where you set your own pricing, build your own range, and reach a global client base without giving the majority of your income to a platform that doesn't understand what you do.
Apply to list your practice at https://meettera.com/for-practitioners
Cadanna Llewellyn-Peart is the founder of Tera, the global wellness marketplace, and UMMII Wellness. She is a Usui and Holy Fire® Reiki Master Teacher, Womb Healer, and the developer of the Womb Wealth framework. She works with women, leaders, and seekers globally.
Tera is built on the belief that wellbeing is not a luxury.
https://meettera.com